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Digital Marketing Specialist in Deerfield, IL at Envista Forensics

Date Posted: 3/16/2018

Job Snapshot

Job Description

  • Works directly with Vice President of Marketing, Departmental/Divisional managers, and Sales Team Staff to execute all aspects of corporate email marketing strategy/campaigns.
  • Works directly with Vice President of Marketing to interface with outside marketing agencies for design, social media, and webinars.
  • Collaborates with stakeholders to reinforce corporate brand through development of print/digital advertisements, video content, marketing collateral, tradeshow campaigns and social media initiatives.
  • Manage all aspects of global online client education and training programs, including but not limited to schedule/topic development, collaboration with presenters, management of course approval deadlines, marketing content development, conduct training with all presenters on webinar interface, moderation of webinars and handle client technical questions.
  • Implements website updates using Content Management System.
  • Identify new SEO opportunities and make recommendations for technical SEO elements, site structure and on-page content optimizations.
  • New hire photography sessions with all Envista, Guardian and AREPA new hires who visit Deerfield office for training.
  • Works directly with Vice President of Marketing and other departmental heads on company internal bi-monthly newsletter and other internal communications as necessary.
  • Stays abreast of industry information, developments, and trends; maintains an understanding of the internal and external factors affecting the business; participates in ongoing training and development as assigned or approved to assure knowledge and skills remain current and comprehensive.
  • Functions as an effective member of the team, assisting co-workers as needed and learning from colleagues and supervisors; supports the goals of the department and organization; demonstrates initiative in the interest of the client and the organization.
  • Upholds the values of Envista Forensics, consistently demonstrating professionalism, integrity and the highest standards of ethical behavior and professional conduct; conducts oneself in a manner that reflects favorably on the organization. Maintains the confidentiality of proprietary and sensitive information, exercising sound judgment and discretion in any disclosure of information related to Envista Forensics and their endeavors.


Job Requirements

  • Bachelor’s degree (preferably in Communications, Marketing or related field) or equivalent. Two plus years’ experience working in a B2B marketing communications environment with direct work experience coordinating email marketing communications programs, marketing event schedules and/or print/digital content development. Specific experience in professional services (legal, accounting, engineering) preferred.
  • Proficient in MS Office (Word, Excel and Power Point); Experience with website content management systems, email marketing systems (ClickDimensions, ConstantContact, SurveyMonkey, MailChimp), SEO optimization and Adobe Creative Suite.
  • Excellent written and oral communication skills; formal copy writing experience preferred; excellent interpersonal and customer service skills; prioritization, time management and organizational skills to execute multiple tasks and meet deadlines; fundamental knowledge of the insurance industry; attention to detail and accuracy; basic research skills, including use of the internet in conducting research; analytical skills; diplomacy; problem-solving and critical thinking skills, especially as applied to meeting both customer and operation’s needs; teamwork, compassion, and respect toward others ,as well as integrity, accountability, adherence to standards of ethical behavior and professional conduct; open and honest communication; commitment to continuous improvement and professional development.


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